Aethir’s industry-leading decentralized GPU cloud infrastructure is now powering Doctor Who: Worlds Apart – the latest game developed by Reality+. Our innovative Instant Play streaming technology that allows users to try games before buying, is supercharging Doctor Who’s user base growth by removing the need for downloads and installations. Instead, players can instantly access the game, explore its strategic deck-building mechanics, and experience Web3 gaming with zero friction. By leveraging Aethir’s cutting-edge infrastructure, Reality+ is enhancing player engagement, reducing user acquisition costs, and strengthening digital asset security.
Reality+ helps worldwide brands transition to Web3 with bespoke product, community, and development strategies backed by an award-winning technology platform, from metaverse integration to generative collectibles, video games, and beyond.
Doctor Who is an exciting deck-building adventure that let’s users battle with their favorite characters across six turns in a bid for cosmic glory in the Whoniverse. Before heading into a match, players must build their deck, starting with a specific world and picking 12 cards. The game encourages strategic planning when compiling a deck to make the most of the available cards.
Aethir’s decentralized cloud gaming infrastructure will support Doctor Who’s journey to onboard players worldwide into the Whoniverse.
Game testing and user acquisition remain costly and inefficient, with developers facing increasing financial and operational hurdles. The $54 billion game testing industry still relies on distributing downloadable builds, which exposes studios to leaks and inefficiencies while driving up costs. Meanwhile, traditional CPI-based models force publishers to pay for installs without guaranteeing sustained engagement or retention. Aethir’s Instant Play model solves these challenges by allowing users to stream games instantly within ads or web pages, removing the need for downloads. This “try before you buy” approach significantly boosts player engagement and retention, reduces acquisition costs, and provides a scalable, secure way to onboard new players.
Instead of downloading and committing to game purchases, Aethir’s cloud streaming technology allows players to try out games and decide whether to commit afterward. This model can significantly boost user acquisition and retention by eliminating entry barriers such as lengthy downloads and upfront purchase fees. For modern gamers, trying before buying is a game changer that allows unprecedented flexibility when deciding whether to buy a game.
By integrating Aethir’s Instant Play technology, Reality+ is eliminating storage limitations and cumbersome app store downloads for players, making Doctor Who: Worlds Apart more accessible than ever. This frictionless approach expands the game’s reach, supported by an Instant Play acquisition campaign managed by SuperScale, a leading analytics and monetization firm specializing in game performance, to optimize player onboarding and engagement. Together, Aethir and Reality+ are leading a new era of gaming-focused on scalable adoption and increased retention, made possible through cloud-based game access and decentralized infrastructure.
